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VR & AR Pharma

VR Labs: How AI Is Transforming The Pharma Industry

Discover how AI and VR are driving innovation in the field of drug discovery to commercialization and, ultimately, improving patient outcomes.

VR Labs

AI In Pharma & VR Labs

Forefront Of Innovation

The pharmaceutical industry has long been at the forefront of innovation, with advancements in drug discovery and patient care continually transforming the way we approach healthcare and pharma. However, with the emergence of artificial intelligence (AI), the industry is poised to undergo a revolutionary shift.

AI Transforming The Pharma Industry

From analyzing vast amounts of data to developing more effective treatments, AI has the potential to transform every stage of the drug development process, making it faster, more efficient, and more patient-centric than ever before. In this article, we'll explore how AI is transforming the pharma industry, from drug discovery to patient care, and examine the opportunities and challenges that lie ahead.

VR & AI Pharma

3 Key Statistics

On How AI And VR Are Driving Innovation

$6.3 billion

The global pharmaceutical VR and AR market is projected to reach $6.3 billion by 2025, growing at a CAGR of 17.6% from 2020 to 2025. (MarketsandMarkets)



The use of AI in drug discovery can reduce the time and cost of bringing a new drug to market by up to 50%. (McKinsey & Company)



The use of VR in clinical trials can reduce costs by up to 75%. (Forbes)

How Is Virtual Reality In Pharma Helping?

Pharma with Virtual Reality refers to the use of VR technology in drug development, patient care, and medical training. VR technology is used in pharma to create immersive simulations for

Drug Discovery

VR can be used to simulate molecular interactions between drugs and targets, providing insights into drug efficacy and safety. By using VR simulations, researchers test drug candidates in a virtual environment, reducing the need for animal testing and human clinical trials.

Patient Education

By creating immersive educational experiences for patients, such as virtual reality therapy for anxiety and phobias provides patients with interactive and engaging educational content helping to improve patient outcomes and compliance with treatment.

Medical Training

Medical training provides hands-on experience and realistic simulations for procedures that are complex or rare. It can also help healthcare professionals gain experience in dealing with challenging medical situations, such as mass casualty incidents, without putting patients at risk.

Clinical Trials

Virtual environments simulating real-life scenarios may help researchers to assess the effectiveness of new treatments and medical devices.


Used in the manufacturing process to optimize production, reduce downtime, and improve efficiency, VR simulations support identifying and addressing potential production issues before they occur.

Virtual Facility Tours

VR can be used to provide virtual facility tours for manufacturing facilities, giving stakeholders an immersive and interactive experience of the production process.

Medical Device Design

It also allows for designing and testing medical devices, allowing designers and engineers to visualize the devices in a virtual environment before they are produced.
vr lab

VR Stroke Training by Pfizer

VR Lab - Beohringer Ingelheim

Discover How Boehringer Ingelheim’s VR Labs Work

Laboratory training is an essential component of medical and pharmaceutical education, providing students and professionals with hands-on experience in laboratory procedures and techniques.

Boehringer Ingelheim’s VR lab allows staff hands-on training to learn in otherwise hardly accessible laboratories via VR. This not only reduces the cost of laboratory training but also eliminates the risk of accidents or errors during training.


Simulate laboratory procedures in a virtual environment
No need for expensive equipment or materials


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Why Digital Is So Important In Pharma?

By leveraging digital tools and strategies, the pharmaceutical industry can improve drug development, clinical trials, and patient care, ultimately improving the overall healthcare system. Digital is important in pharma because it offers a wide range of benefits, including:

Improved Efficiency

Digital technology can streamline processes and automate repetitive tasks, reducing the time and cost associated with drug development, clinical trials, and manufacturing.

Enhanced Collaboration

Facilitating communication and collaboration between researchers, clinicians, and other stakeholders in the pharmaceutical industry, improves decision-making and accelerates drug development.

Better Patient Outcomes

It helps personalize treatment plans and improve patient outcomes by analyzing patient data, identifying potential safety concerns, and improving adherence to treatment regimens.

Improved Access to Healthcare

Enabling remote consultations, telemedicine, and other digital health services, makes healthcare more accessible to patients who may have difficulty accessing traditional healthcare services.

Increased Innovation

Digital technology can drive innovation by enabling new approaches to drug development, clinical trials, and patient care. For example, digital tools such as artificial intelligence, virtual reality, and wearables can provide new insights into disease mechanisms and improve patient outcomes.

Individualized Learning

Another advantage of laboratory training with VR is that it can be personalized to meet the needs of individual learners. Learners can choose their level of difficulty, pace, and focus area, allowing them to learn at their own speed and according to their own learning style. This can help learners gain a deeper understanding of laboratory procedures and techniques and improve their retention of information.

Enhanced Data Analytics

It provides more accurate and comprehensive data analytics, allowing researchers and clinicians to gain insights into disease mechanisms, identify potential safety concerns, and optimize treatment regimens.

How To Overcome The Biggest Challenges

While VR technology offers significant potential benefits in the pharmaceutical industry, there are also several challenges that must be addressed to ensure its effective and ethical use:


High Costs

Developing high-quality VR simulations and experiences can be expensive, especially for smaller pharmaceutical companies with limited resources.

User Acceptance

VR technology can be intimidating for some users, especially older patients and healthcare professionals who may not be familiar with the technology.

The Solution


One solution is to collaborate with external partners, such as 3spin Learning, to share the cost of developing VR simulations. This can help reduce the financial burden on the pharmaceutical company while still providing access to the benefits of VR technology. Another solution is to prioritize VR simulations for areas where they can have the greatest impact, such as drug discovery and medical training.

User-Friendly Design

You must design VR experiences that are user-friendly and intuitive, making it easy for users to navigate and interact with the virtual environment.

VR Pharma Lab

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How AI Can Be Used In The Pharmaceutical Industry?

Pharma AI, also known as Artificial Intelligence in pharma, refers to the use of AI and machine learning techniques to transform various aspects of the pharmaceutical industry, including drug discovery, clinical trials, manufacturing, and patient care.
There are several examples of the use of AI and machine learning techniques to transform the pharmaceutical industry, including:


AI can be used to optimize production processes, reduce downtime, and improve quality control. For example, Bayer has used AI to optimize the production of its Xarelto blood thinner, reducing the manufacturing time from 11 days to just 4.

Drug Discovery

AI can be used to analyze large amounts of data, including genetic information, protein structures, and chemical properties, to identify promising drug candidates and predict their efficacy and safety. For example, Insilico Medicine has used AI to identify potential drug candidates for a range of diseases, including cancer and Alzheimer's.

Regulatory Affairs

AI can be used to streamline regulatory processes and reduce the time and cost associated with drug approvals. For example, HealthVerity has developed an AI platform that can automate the collection and analysis of real-world data for regulatory submissions.

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How Does Pfizer Use AI & VR?

Pfizer, one of the world's largest pharmaceutical companies, is using artificial intelligence and VR to train their medical staff in a safe space for effective stroke patient training. In VR training, the staff gathers in a virtual hospital as a team to perform a role-play that can take place anywhere and anytime. This way, Pfizer can improve patient care and, ultimately, save lives.


Changing perspectives and
 Improving patient care understanding patient’s need
High learning effect
No blocked resources
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What Is The Use Of Augmented Reality In The Pharmaceutical Industry?

Augmented Reality allows digital information to be overlaid onto the real world, creating a blended environment that combines the virtual and physical worlds. In the pharmaceutical industry, AR has several use cases, including:


Medical Education

 AR can be used to create immersive medical education experiences, allowing students to visualize and interact with anatomical structures and medical procedures in a virtual environment. AR can also provide real-time guidance and feedback, helping students to improve their skills and understanding of medical concepts.


Drug Discovery

It can help to visualize molecular interactions between drugs and targets, providing insights into drug efficacy and safety. By using AR simulations, researchers can test drug candidates in a virtual environment, reducing the need for animal testing and human clinical trials.



Providing real-time guidance and feedback for operators, improving efficiency, and reducing errors. By using AR headsets, operators can view instructions, schematics, and other relevant information without having to look away from the task at hand.

Virtual Labs

Explore The Latest VR & AR Developments With 3spin Learning

We specialize in creating immersive learning experiences using Virtual Reality, Augmented Reality, and 360-Degree Training to create interactive and engaging medical education experiences.

Our VR simulations can also be customized to meet the needs of individual learners, allowing them to learn at their own pace and according to their own learning style.

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VR in the Pharma Industry

The Bottom Line

In conclusion, the pharmaceutical industry is experiencing a transformational shift as AI, VR, and other advanced technologies are being leveraged to improve every aspect of drug development and patient care. From speeding up drug discovery and clinical trials to enhancing medical education and patient outcomes, the potential applications of AI and VR in pharma are truly limitless.

With its potential to transform every aspect of the pharma industry, VR is becoming a hot topic for pharmaceutical companies and healthcare providers alike.

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